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Tuesday, June 27, 2006

After Reading Psychology of Color

This article on the website reports that different kinds of color represent different meanings. There are black, white, red, blue, green, yellow, purple and brown, these respectively stand for authority and power; innocence and purity, emotion and love, loyalty, nature, cheerfulness, luxury, wealth, and sophistication, and reliability and wistfulness. It also gives two examples that are the U.S. flag and food. The white, red and blue respectively represent purity and innocence, valor and hardiness and justice, perseverance, and vigilance; as for stars and stripes, those have different symbols.

This article is very interesting and explains how some major colors respectively stand for different kinds of meaning. It also describes why the people wear different color clothes in the varied situation; for example, like brides. In my opinion, I prefer white and black, because these are stylish and timeless.

Monday, June 26, 2006

After Reading “Britney: I Love My Child”

This article on the website reports the explanation of why Britney held her son in her lap while she was sitting in the driver's seat. Britney said that her son was in his car seat in the back; she was just waiting for her bodyguard and took her son out of his car seat and held him in her lap. She criticized the paparazzi through the report and said the paparazzi are aggressive in order to take her son's and her pictures. She ias also terrified that aggressive paparazzi put her son and her in danger. But she would do anything to protect her son.

After I read this article, I felt the article was very boring, because it just repoted Britney’s explanation. This kind of article doesn’t have any advantage for every person. But this kind of article is stills very popular. I think the reason is that readers want to know about the private lives of famous people, so it causes the private reports of famous people to become very valuable and a lot of paparazzi want to publish this kind of picture and article.

Sunday, June 18, 2006

After Reading Toyota Address Misinformation Regarding Advertising

The article on the website reorts that Toyota Motor Sales(TMS) retrcted their advertisment, because of rumors and misinformation about the advertisment. TMS utilized different postcard to stand for different culturs in the U.S.A., involving African Americans, males and women. Through some advertisments caused a little contriversy, TMS apologized right now. Through commercial advertisment and TMS's image, The Toyota's car has become very popular in the U.S.A.. The Toyota and Lexus dealership has grown 38 persent since 1998. The TMS employs more than 6200 Americans who work in Toyota; it has caused Toyota and Lexus to be more popular in North American.

Toyota is a successful car enterprise. In my opinion, Toyota has a lot of friendly advertisments. Its advertisments always attracts my eye contact. Beside its advertisment, Toyota's cars always present better quality than other brand cars. I think that's why Toyota succeeds, because of its advertisment and its car's quality.

Wednesday, June 14, 2006

After reading Get Active

The report on the website is talk about the influence of new on the world. Through news on TV, the viewer can know a lot of information from different countries. The article utilizes the example of Sudan to describe the influence of news. Especially on the network, it could inform the viewer the present news on the world. therefore, a lot of people hope the news company can report some contructive and beneficial news to help the people who live in hurge, poverty and warfare.

In my opinion, the news not only tells information to the viewer, but also teaches behavior to the viewer; it has a huge influence on the viewer. But now, a lot of news companies in order to get viewers, always reports to negative news, like violent news. I think that is not good, because plenty of people will be afected by these negative news. If the news company report more positive news, it will be benefical for viewer.